Kane on Trademark Law continues to provide the definitive path to securing and exploiting trademarks, showing you how to develop strong marks - use trademarks to establish priority - license, assign, and expand rights - and protect trademarks. You ll learn how to prove secondary meaning, likelihood of confusion, dilution, trade dress infringement, false advertising, deceptive trade practices, and misappropriation. Kane on Trademark Law also shows how to defeat plaintiffs claims, by effectively deploying First Amendment defenses and defenses against dilution and false advertising actions.

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